branding,
packaging,
website

Aequitas Coffee

Aequitas (equity, in Latin), was personified as a goddess to illustrate equality and fair trade in coins during ancient Rome. This figure was the starting point for the brand’s design, where the goddess gained Latin features and indomitable female strength, for this brand that strives for a fairer production chain in the coffee sector, with recognition of women's
work, we have applied a concise graphic language and have created symbol, logo, signatures, website and packaging.