branding, packaging, illustration
Mitra Craft Beer
God of the sun and wisdom, Mithra also means friend. From the idea that gave rise to the name of the brewery, we have built the whole plot of the brand, presented in 4 labels.
We have assimilated the colors of each type of drink with the positions of the sun in the sky and played with the story of each one, creating characters for each composition.
The brand is versatile and unfolds into various signatures, applicable in multiple products and throughout the company’s communication.