King of the Street
Food, art and attitude = Rei da Rua! (King of the Street) Located in the center of Londrina city, the hamburger shop mixes these 3 characteristics and brings this expression on their walls and in their burgers. It was in this universe of graffiti, stencils, colors and overlays that we immersed ourselves in creating the new visual identity and its graphic elements. For the brand, we developed a signature that unites the two R's (Rei da Rua) showing a crown and creating the symbol of the hamburger shop.