Café com Propósito
Leaving behind the menu and an old name, Café com Propósito (Coffee with purpose) takes a risk becoming the first (and only) 100% vegan cafe in the city. The attitude has changed its position and put in practice all the values that fight against animal exploitation. In addition, the cafe has become a reference and meeting point for those who support the cause. We created the new website for the establishment and a hole new graphic language for communication, which was later applied in printed and promotional materials. All the visual identity was created without interference in the previous symbol and logo of the brand, showing a new universe of expression.